Measuring the ROI of Social Media

Posted: March 19, 2014 in Blogger, Social Media, Uncategorized

With the rise in popularity of various social networking sites, it’s clear that social media is an integral piece of a successful marketing mix; however, it has always been a struggle to measure social media’s true value and ROI. Sure, you’re engaging your audience, but how many of your social media followers are actually converting and becoming students? Well, wonder no more: Google Analytics has launched a new Social Analytics feature that allows users to easily measure social media efforts in terms of conversions, traffic and user engagement. Specifically – in the words of Google – the new Social reports will help users:

Discover
Identify the traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions.

Optimize
Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs).

Measure
Quantify the value of your social media efforts and make better, more efficient data-driven decisions in your social media marketing programs.

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