Archive for the ‘Pay Per click’ Category

Simple ways to increase your website Traffic

1. Search Engine Optimization (SEO)

Start an SEO campaign to promote your website in the Organic search results of search engines. Find the current SEO Status of your site by creating a full Web SEO Analysis using the SEO audit tool like IBP, WebCEO, Link assistance, Analytics and Webmaster tools.
The structure and the content of your website is the key factor of your website performance in the search engines, so keep it clear, valid and user Search Engines friendly as well. Based on the analysis and report consider doing the following activities: (more…)


High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your website is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to sale as per the industry trend.

You want traffic or sales? Consider the quality vs. quantity of your visits and plan your next step. (more…)

Analysis of advertising media

Analysis of advertising media

Analysis of advertising media – PDF Format

Knol will be moving to Annotum on May 1, 2012

Knol will be discontinued as a service, but we’ve worked with Solvitor and Crowd Favorite to create Annotum, an open-source platform based upon WordPress that allows you to continue authoring and publishing scholarly articles. You can migrate your knols to WordPress and continue your work with Annotum. After May 1, you will no longer be able to create, view, enter or edit knols, but you will be able to export your knols to and download them to file through October 1st, 2012.

Follow the steps in the below mentioned URL to migrate your knols to Annotum.

Facebook block for Indian users

Facebook block for Indian users

Facebook is not opening from today morning, looks like it is blocked in India. It is not clear why they blocked, may be because of the ongoing legal battle with the Government over censoring objectionable content or related to some other legal issue.

Facebook website is throwing DNS error when I tried to open now. Till yesterday it was ok, so the block might have started from today. I am using TIKONA broadband, I have sent a mail to them asking about the reason for the block. I tried to access it through a proxy it is opening. So it is related to only India. Airtel is also blocking Facebook, I have a Airtel data connection, I tried to open in my mobile, but it is throwing error.

Facebook iOS app is working fine, there is no block for the app though.

I will update the post with details comments from the ISPs.

Facebook Blocked in India ?

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Here are some Google AdWords optimization tips that will increase your click through ratio and lower your cost per click.

  • Divide your keywords into campaigns. Each campaign could refer to a specific product category or promotion. This will let you set different options for each campaign and obtain more accurate return on investment (ROI) data
  • Only target customers who speak your language. For example, if you website is only in English, then only target users who understand English
  • Only target countries where your customers are. If you find that the majority of your customers are from the U.S. and Canada, then only select those two countries for your ad to appear in.
  • Enter as many targeted keyword phrases as possible. Don’t make assumptions on whether a keyword phrase will attract clicks
  • Include misspelled keyword phrases. I find they produce the highest click through ratios as they typically have little competition
  • Breakdown your keyword phrases into groups of similar keywords that can be targeted using the same titles. This will produce the higher click through rates and lower cost per click
  • Use “Exact” and “Phrase” match to improve your click through ratio and lower you cost per click. For example:

[search engine optimization] – Exact match
”search engine optimization” – Phrase match
search engine optimization – Broad match
-search engine optimization – Nagitive match

  • Include negative keywords to avoid click throughs from people you don’t want to attract. For example, all software promoters should include keywords such as free, hack, crack, warez, etc., which are entered by people looking for free or hacked versions of the software
  • Minimize the use of “stop words” such as “in, on, at, from, and, etc.” in your ads. For more information on stop words
  • Set your initial cost per click bid as high as you can afford. This will help to get as high a click through rate as possible. After you have achieved a reasonable click through ratio, you may lower your bid. The high click through rate will help you to achieve a higher position for your bid
  • Set a high enough bid to at least get your ad into the top 8 positions, or the first page. If possible try to bid for the top 2/3 positions to get your ads “above the fold” – visible content that does not require the user to scroll down the page. This will help you to maximum your click through ratio
  • For extremely popular and competitive keywords that cost far too much to the top positions, don’t be afraid to settle for low cost bids that give you rankings in the 40-50 range. They can and do attract click throughs
  • Enter a reasonable daily campaign budget. Make sure it is sufficient; otherwise your ads may not appear every time your keywords are searched
  • Uncheck the “content sites in Google’s network” checkbox, if you do not want your ads to appear in content-targeted pages. People have reported that content-targeted ads generally attract a lower click through and ROI ratio. Please note that by choosing not to display your ads in the content sites in Google’s ad network, your ads will not appear in the Google Directory and Google Groups, aside from other highly trafficked sites
  • Always include the main keyword phrase you’re targeting in the ad title. If the keyword phrase doesn’t fit onto one line, let it continue on the second line. When a user searches for the keyword phrase you’re targeting, it will be highlighted in bold and will help to draw attention to your ad
  • Always test 2 or more ads simultaneously. Google will automatically display more of the better performing ad. After a while, replace the lesser performing ad with a fresh one. Continue this process in your never-ending quest to improve your click through ratio and lower your cost per click
  • Test ad groups by pausing them to see what effects it has on your conversion ratio and return on investment. Add the ads back into the system by selecting the “Resume” option
  • Test ads by changing the title, description, and displayed URL. Also try changing just one word in an ad. You could be surprised by the results. I have had ads perform up to 30% better just by changing one word in the ad
  • Don’t be afraid to pause and delete ad groups and campaigns that are not producing a return on investment
  • I have seen Google AdWords ads appear in the 2 premium positions that are usually reserved for large advertisers. These positions typically produce higher click through ratios. So it can pay to bid for the top rankings
  • Optimize your return on investment by watching your average cost-per-click, not your maximum cost-per-click. Quite often you can drive more click throughs by setting a much higher maximum cost per click, yet keeping your average cost per click (CPC) low

For more Google AdWords optimization tips from Google, visit