Archive for the ‘SEO’ Category

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm.

Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. (more…)

Advertisements

E-commerce and M-commerce are playing a major roll now days in Retail. Most of the people are very busy in their work schedule and they have very less time to spend for a retail shopping. E-commerce websites making people very comfort to shop even though they are in home, office or while traveling, etc… Apart from this online shopping sites also started offering great discounts on their products like retailers. (more…)

Before entering into the topic, let us begin with what SEO friendly content means. Its simple SEO friendly content is attention given to how search engines view your content. Most of the bloggers and publishers will write more emphasis on SEO and tend to forgot about the readers. Also think of the audience when you writing something that will beneficial to the users, you are writing for your audience not for search engines. (more…)

Here are the top questions they recommend you ask the SEO experts in India first:

Do You Care About Content?

Just building the irrelevant links in content is not okay. Just ask the company if they are putting links 1st or they care about the content. Because high quality created content only will work for long term. (more…)

The role of social media in driving up traffic to websites is vital. The latest internet traffic analysis says that the percentage of traffic from social media is around 33% when compared to traffic from search. So if the number of unique visitors per month to a site is 100,000, the number they are getting from social networks is 33,000. (more…)

Cleaner code

Before the arrival of HTML5 programmers used to write a million or so different <div> tags to mark-up a webpage and each of these tags had their own descriptive id name or class. The problem was solved when HTML5 introduced new elements to represent these different sections like article, header, section, footer, and asides. This meant that web designers using HTML5 can now write cleaner and more meaningful code. (more…)

How do I contact the owner of a website? Where is a particular website hosted? What other websites are hosted on that same server ? Is the site using WordPress or the Drupal platform? What ad networks are they using to monetize a site? Is the site accessible from China? (more…)

Simple ways to increase your website Traffic

1. Search Engine Optimization (SEO)

Start an SEO campaign to promote your website in the Organic search results of search engines. Find the current SEO Status of your site by creating a full Web SEO Analysis using the SEO audit tool like IBP, WebCEO, Link assistance, Analytics and Webmaster tools.
The structure and the content of your website is the key factor of your website performance in the search engines, so keep it clear, valid and user Search Engines friendly as well. Based on the analysis and report consider doing the following activities: (more…)

High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your website is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to sale as per the industry trend.

You want traffic or sales? Consider the quality vs. quantity of your visits and plan your next step. (more…)

Analysis of advertising media

Analysis of advertising media

Analysis of advertising media – PDF Format

Free Local Business Listing Sites in India

Looking for a way to up the ante and improve your local SEO? If you run a business in India, this is the blog for you. Listing your business on sites that are relevant to your local audience is a great way to improve your local SEO. The following list of free Indian business listing sites contains the site URL, the PageRank of each of these sites and the niche industries that the site accepts. When a site is listed as generic, it means businesses catering to all possible categories are accepted on the site. If you’re American, check out our other blog on 10 Free US Local Business Listing Sites. We have also introduced a quality metric that saves you the extra effort of researching how well the site fares on four essential elements. The quality metric constitutes the following factors: (more…)

SEO Consultant Chennai

The proliferation of internet technology has revolutionized modern business practices that now maintaining a website has become the key component in building brand identity for small and large businesses alike. But given the way Google processes search queries and the fact that there are a thousands of websites on the internet grappling for attention, getting your business to top the search engine results or reaching your targeted audience is no magic or luck, but in fact is a rigorous process that requires professional expertise. (more…)

Latest Trends in SEO

Posted: October 5, 2013 in SEO
Tags: , ,

Till recently search engine optimization (SEO) was limited to choosing the best keywords according to your target market, organizing the structure of your site to suit different search engines, and getting good quality websites to provide links. These are still important but nowadays you have to also consider a whole new bunch of parameters. Search engines have made some changes in what they are looking for. This means you have to pay attention to the quality of content, experience of users who visited your site, and amount of integration between you site and social media such as Facebook and Twitter. Umbrella terms such as internet marketing and search engine marketing are often used. This suggests that doing SEO will no longer be enough.

That does not mean that SEO has lost some of its importance. The percentage of internet users who make use of search engines daily is 49% and the percentage of high street purchases that started with an internet search is an amazing 80%. So what’s changed in SEO and what are the things that we must do differently?

1. Good quality content
The central thing for SEO now is a well-written content and it is vital if you wish to improve the visibility of your site. Basically you have to write content that is both interesting and engaging. This content has to make the users stay on your site as well as link back to it. You have to write good content for your website and your social media articles have to be of the same quality. The main thing is to insert your top keywords into the content such that it sounds natural and keeps the reader engaged. Maintaining a blog will help you keep the content on your website fresh and that will help improve your ranking in search engines. Ideally the blog should be a part of your website, however, for your business you can easily set up a blog at Blogger or WordPress.com.

2. On-page SEO: keywords and site structure
You still have to find and use the words that your customers type into search engines in order to find your services. Https://adwords.google.com is one site where you can research your keywords without paying any money. After researching you should make a list of keywords which you find are most effective for your business. Nowadays you should have the skill to incorporate these keywords effortlessly into the content of your site. Placing the keyword in three or four places in normal content is fine as long as it on the relevant page. However, getting the keywords into meta-tags such as the title of your site, the URL of your page, the headings, and sub-headings as well as in the file names of images is something you should aim to do. Structure of the site is also important. You should aim for both good navigation and usability. Follow a hierarchical structure. Under the home page you should have the main category pages and under each of the main category pages you should have sub-category pages.

3. Link building:
The new SEO lays stress on building links through natural and organic ways. You should avoid using out-of-date techniques such as buying low quality links and exchanging them. You can, however, submit your website to high-quality internet directories. This direct link-building method is still effective and it will help your website get noticed quickly by the search engines.

4. Social media
By now you will know that to promote your business you should have at least one or more social media accounts, but you may be less aware of how important social media has become to SEO. Both Google and Bing have explicitly stated recently that the links shared through Facebook and Twitter will have a direct impact on your site’s ranking with these search engines. These search engines will find your social media page and if more of your posts and tweets are shared the better ranking you might have with the search engines.

5. Local SEO
In case majority of your customers live in the same area as you do, you should go for local SEO. This technique will put your website among the top links on results page for searches done by local people.

Blog about new content or services – A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services.

Don’t forget about offline promotion – Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company’s website.

Know about social media sites – Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.

Avoid:

  • Attempting to promote each new, small piece of content you create; go for big, interesting items
  • Involving your site in schemes where you’re content is artificially promoted to the top of these services

Add your business to Google’s Local Business Center – If you run a local business, adding its information to Google’s Local Business Center will help you reach customers on Google Maps and web search

Reach out to those in your site’s related community – Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

Avoid:

  • Spamming link requests out to all sites related to your topic area
  • Purchasing links from another site with the aim of getting Page Rank instead of traffic

There is so much incorrect floating through the internet regarding SEO, it’s important to throw some light on a few common mistakes and thoughts. The following list highlights some of the most thoughts issues involved in determining the success or failure of a web site marketing strategies.

1. Not Clearly Defining Action Points

Another mistake that is repeated quite is often is the failure to clearly define what the objectives of a web site are. What are the main goals of a site? Who will the primary audience be? What actions are desired of the site’s visitors? If these questions aren’t answered prior to designing a site they will reflect a poor user experience in the final result. Action points or calls to action are a terminology handed down from the traditional marketing world. They serve to define a desired action and are often supported by persuasive sales copy. Though the basic concepts are the same as traditional marketing, calls to action can take many different forms on the internet. Often they appear as links or as part of a shopping cart. The nature of a web site determines its type of action point. The most important thing to consider is that without them, viewers have little or no idea what the purpose of your site is. Imagine an infomercial running a half hour long advertisement on television, yet the commentator says nothing during the whole ad, just stands there holding a cardboard box, you are left trying to guess what’s inside, the advertisement offers no explanations or means of contacting the company involved. Pointless isn’t it? This is exactly what a web site without clearly defined points of action accomplishes; nothing. It’s an exercise in futility.

2. Lack of “Search Friendly” Content

Every week I review web sites with no real search engine index able content. Web pages Created mostly of with graphics, flash and other bells and whistle are commonly over-looked by the search engines. Search engines determine what content is value for web page based on the text used on that page. A truly optimized site should contain at least 200 words of keyword dense text. There is some debate among experts on exactly how many words should be used. As a point of reference this paragraph contains about 200 words. It is equally important for text content to contain keywords that match the page titles.

3. Insufficient Link Popularity

Search engines make every attempt to qualify the results which are displayed in search results. One of the ways that they do this is by tracking the number and quality of the incoming links to a web site. A site with a large number of incoming links from quality sites is given a higher ranking in search results. This is an important consideration that is sometimes over-looked by those attempting to market web sites. Services that promise to link your site to thousands of other sites are far from productive; in fact they can sometimes do more harm than good. Most search engines these days consider services like this to be spam, so called “link farming” and often give sites with these types of links a low ranking or drop them all-together from the search results. Incoming links to a site that compliment it and are relevant to the site contents are golden and can greatly boost a site’s ranking. Google’s page ranking system is a good example. A site with a page rank of 1 if given a link from a site with a page rank of 8 can see its page rank boost to 4! Link popularity is one of the most time consuming and difficult aspects of search engine optimization. It’s no wonder that many of the search engines give so much importance to this web site measurement.

4. Lack of Keyword Research

So, you have a web site. Do you know what pages in your web site are generating the most interest? Do you know what terms people are searching for that result in them finding your site? Probably not. Let’s use the peanut butter analogy again. You own a web site that sells peanut butter. You spend some money on paid search advertising, logically; you assume that the key phrase “peanut butter” is a prime candidate to target. What happens? usually one of two things, one, the term peanut butter is such a popular search term that thirty million other web sites are competing for the same key phrase. Two, the term peanut butter is so unpopular that it’s unlikely that it’s searched for more than once in this lifetime. Proper keyword research can solve these problems. Let’s say for the sake of argument that keyword research is performed and that it is determined that a significant number of people are searching for “organic peanut butter”. It just so happens that our peanut butter company manufactures a whole line of organic, all natural peanut butter. We have discovered a niche. The right amount of people searching for the specific product that we want to sell. It’s the perfect match. So, what must be done to capitalize on our findings? First we optimize our web pages for our target keyword, we change the title, and the content so that they include the term “organic peanut butter”, then we scrap all of the paid search advertising that wasn’t working and focus on targeting our “organic peanut butter” market. The point is, successful search engine marketing relies on constant research and updates the internet is fluid and evolving. What works today might not work tomorrow, we have to be able to identify strengths and weaknesses in our internet marketing campaigns and must be prepared to research, update and adapt.

5. Designing First, Optimizing Later

I have seen this mistake repeated hundreds of times. Even experienced web designers fail to consider the results of design decisions on search optimization until it’s too late. What is the point of spending thousands of dollars for a well “designed” web site if nobody ever sees it? Consult a search engine specialist early in the design process. Even if your web site marketing strategy relies heavily on paid search advertising a consultation with a professional optimization expert may expose flaws in your site’s layout. Points in the flow of information that tend to cause users to lose interest or become confused may become apparent, better to address these issues early on.

6. Graphics Used For Text Links

Web designers often use graphics to represent a link in a web site. There are many reasons for this choice. Unfortunately for web designers, the major internet browsers display web pages in different ways. Since fonts display differently on individual computers and in different browsers, it is a much simpler proposition for designers to create graphic links than it is to attempt to create cross-browser text links. The downside to this work-around is that search engines have no idea if a graphic link relates to a specific web page or a link to download the latest Britney Spears MP3. For search engines to understand what a link is truly representing, they need to find words in plain, good old fashioned text. If a web site must use graphics for navigation it is important to include a set of plain text links somewhere on the web page, usually at the bottom of the page.

7. Use of Frames

Search engines have a hard time indexing sites that are created in frames. Framed sites use several html files to display one page. Search engines are often confused by the frames method of creating web sites, usually only indexing the first html file within the framPages that aren’t indexed will never show up in search engine results. Also, many people that use the internet regularly for research and purchases, so called “power users”, tend to avoid sites built with frames, especially those sites which require the user to scroll content in separate frames. Simply put, frames are bad.

8. Splash Pages

Entry pages that instruct the user to “Enter”, usually decorated with a large graphic or a flash animation. The index page of a web site is the one that search engines read first. More often than not the only readable content on this type of page is a link that says, “skip intro” Splash pages lack indexable content, usually contain no links and often contain a “redirect” to the real home page. Search engines do not like redirects, they want the real thing. Avoid splash pages unless you aren’t serious about being found by search engines.

9. Submitting To 10,000 Search Engines

I sometimes have a difficult time believing that these services are still making money, more importantly that people still think that they work. The fact is that a handful of search engines account for about 90% of all the web traffic generated and the rest comes from people typing in a web site’s URL indirectly into their browser’s address bar. The amount of viewers generated from these Mega-Search Submittal services is so negligible that it’s hardly worth consideration. Don’t waste your time or your money.

Tags: Search Engine Optimization, SEO, Website Search Engine Optimization, SEO in India, SEO in Chennai, Search Engine Optimization in India, Search Engine Optimization in Chennai, India, Chennai

We all know the importance of Blog. Many of us believe that, Blog is one of the important factors to bring traffic to a website. It’s 100% true. However, many blog owners forget to do one thing. That is ‘promotion’. Still many of the blog owners desperately think about the ways to promote their blogs. If there is no traffic to blog site, then no use of keeping a blog online.

I had found difficulties during my earlier time of blogging due to zero traffic. I posted almost 20-25 articles on it to get my first visitor. At present, my website has traffic of 10k-15k visitors every day.

Even still many of the bloggers fail to promote it online, here are some tips below:

Top Ten Ways to Increase Traffic to Your Blog

1. Use proper keywords on your title of the posts

In order to optimize your blogs on search engines, use all the keywords and phrases which people use to look for information under your niche. When your website becomes more popular on search engines, you will also improve your page ranking to increase traffic to your website.

2. Social Bookmarking

It’s a very powerful tool that you can rely to get some good amount of traffic from various parts of the world.

3. RSS Feeds

It helps bloggers to keep in touch with readers forever. Once they subscribe it, they get updates continuously. This means that you will be bringing readers back to your blog every time you make a new blog post.

4. Article Submission

Convert some Blog posts into articles and submit it to various article submission sites. All you have to do is to add more content to your blog posts if necessary, add a catchy article heading and convert it into an article. Writing and submitting articles is one of the most excellent strategies for traffic generation.

5. Inter Linking

This is also a very effective strategy. This keeps your readers to stay for a long time on the site and more chances to read your other article (interlinked) as well. Even search crawlers can index all of your articles without failure.

6. Signature Links

Put your blog home page link in signature field while sending mails or participating in forums.

7. Use Tynt Tool

This free service allows websites to boost traffic and improve Search Engine Optimization (SEO) using detailed analytics on track copy/paste actions of their visitors. With Tynt, publishers can monitor how and where content is being shared from their website. Copying any part of your content while sharing to their friends, it leaves a link to original site automatically.

8. Guest Posting

Write some guest posts on other popular blogs. This helps to get back links as well as popularity to your blog.

9. Integrate Facebook Commenting Facility

It helps user feel more comfort and chances are there to get some comments on your article. This also helps publishers to get the relevant information about these users and can keep in touch with them in future.

10. Standard & Quality Content

It’s the last but not least point that every publisher should follow strictly. If no quality content, then all the above mentioned points are useless.

Increasing usage of mobiles has created the necessity for the creation of mobile websites.
The starting point to commence the work on mobile websites is “what most people are yearning for.” Sensing that requirement I have tried to put together the collage of mobile websites creation and Search Engine Optimization tips.
First and foremost important criteria to begin with is to develop the site in any of the below mentioned markup languages.
After developing your website you can test and validate your site for mobile friendliness.
Here are the Mobile site validator tools –
Now the next step.
Would you not like to see how your mobile site’s looks on a real phone screen?  Try using the below mentioned emulators to find out how your mobile site appear in the tiny screens of different phones.
Let’s unfold the Search Engine optimization work at this juncture; it’s all the same except some changes.
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Knol will be moving to Annotum on May 1, 2012

Knol will be discontinued as a service, but we’ve worked with Solvitor and Crowd Favorite to create Annotum, an open-source platform based upon WordPress that allows you to continue authoring and publishing scholarly articles. You can migrate your knols to WordPress and continue your work with Annotum. After May 1, you will no longer be able to create, view, enter or edit knols, but you will be able to export your knols to WordPress.com and download them to file through October 1st, 2012.

Follow the steps in the below mentioned URL to migrate your knols to Annotum.

http://annotum.org/get-started/

Facebook block for Indian users

Facebook block for Indian users

Facebook is not opening from today morning, looks like it is blocked in India. It is not clear why they blocked, may be because of the ongoing legal battle with the Government over censoring objectionable content or related to some other legal issue.

Facebook website is throwing DNS error when I tried to open now. Till yesterday it was ok, so the block might have started from today. I am using TIKONA broadband, I have sent a mail to them asking about the reason for the block. I tried to access it through a proxy it is opening. So it is related to only India. Airtel is also blocking Facebook, I have a Airtel data connection, I tried to open in my mobile, but it is throwing error.

Facebook iOS app is working fine, there is no block for the app though.

I will update the post with details comments from the ISPs.

Facebook Blocked in India ?

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Robots Exclusion Standard

Posted: December 14, 2011 in SEO

When primitive robots were first created, some of them would crash servers. A robots exclusion standard was crafted to allow you to tell any robot (or all of them) that you do not want some of your pages indexed or that you do not want your links followed. You can do this via a meta tag on the page copy
<meta name=”robots” content=”noindex,nofollow”>
or create a robots.txt file which tells the robots where NOT to go.  The official robots exclusion protocol document is located here:
http://www.robotstxt.org/wc/exclusion.html. The robot.txt file goes in the root level of your domain using robots.txt as the file name.

This allows all robots to index everything
User-agent: *
Disallow:

This  disallows all robots to your site
User-agent: *
Disallow: /

You also can disallow a folder or a single file in the robots txt file. This disallows a
folder:
User-agent: *
Disallow: /projects/

This disallows a file
User-agent: *
Disallow: /cheese/please.html

One problem many dynamic sites have is sending search engines multiple URLs with nearly identical content. If you have products in different sizes and colors or other small differences, it is likely you could generate lots of duplicate content which will prevent search engines from wanting to fully index your sites. If you place your variables at the start of your URLs then you can easily block all of the sorting options using only a few disallow lines.

For example:
User-agent: *
Disallow: /cart.php?size
Disallow: /cart.php?color
Would block search engines from indexing any URLs that started with cart.php?size or cart.php?color. Notice how there was no trailing slash at the end of the above disallow lines. That means the engines will not index anything that starts

with that in the URL. If there was a trailing slash search engines would only block a specific folder.  If the sort options were at the end of the URL, you would either need to create an exceptionally long robots.txt file or place the robots noindex meta tags inside the sort pages. You also can specify any specific user agent, such as Googlebot, instead of using the asterisks wild card. Many bad bots will ignore your robots txt files and / or harvest the blocked information, so you do not want to use robots.txt to block individuals from finding confidential information.
Googlebot also supports wildcards in the robots.txt. For example, the following:
User-agent: Googlebot
Disallow: /*sort=
would stop Googlebot from reading any URL that included the string “sort=” no matter where that string occurs in the URL.