Archive for the ‘Social Media’ Category

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm.

Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. (more…)

linkedin_infographic

Which network is right for you?

Help is at hand, courtesy of this infographic from Leverage, which provides a snapshot of key statistics data for Pinterest, Twitter *, Facebook, Instagram, Google+ and LinkedIn. (more…)

Simple ways to increase your website Traffic

1. Search Engine Optimization (SEO)

Start an SEO campaign to promote your website in the Organic search results of search engines. Find the current SEO Status of your site by creating a full Web SEO Analysis using the SEO audit tool like IBP, WebCEO, Link assistance, Analytics and Webmaster tools.
The structure and the content of your website is the key factor of your website performance in the search engines, so keep it clear, valid and user Search Engines friendly as well. Based on the analysis and report consider doing the following activities: (more…)

High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your website is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to sale as per the industry trend.

You want traffic or sales? Consider the quality vs. quantity of your visits and plan your next step. (more…)

Analysis of advertising media

Analysis of advertising media

Analysis of advertising media – PDF Format

With the rise in popularity of various social networking sites, it’s clear that social media is an integral piece of a successful marketing mix; however, it has always been a struggle to measure social media’s true value and ROI. Sure, you’re engaging your audience, but how many of your social media followers are actually converting and becoming students? Well, wonder no more: Google Analytics has launched a new Social Analytics feature that allows users to easily measure social media efforts in terms of conversions, traffic and user engagement. Specifically – in the words of Google – the new Social reports will help users: (more…)

Blog about new content or services – A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services.

Don’t forget about offline promotion – Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company’s website.

Know about social media sites – Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.

Avoid:

  • Attempting to promote each new, small piece of content you create; go for big, interesting items
  • Involving your site in schemes where you’re content is artificially promoted to the top of these services

Add your business to Google’s Local Business Center – If you run a local business, adding its information to Google’s Local Business Center will help you reach customers on Google Maps and web search

Reach out to those in your site’s related community – Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

Avoid:

  • Spamming link requests out to all sites related to your topic area
  • Purchasing links from another site with the aim of getting Page Rank instead of traffic

Knol will be moving to Annotum on May 1, 2012

Knol will be discontinued as a service, but we’ve worked with Solvitor and Crowd Favorite to create Annotum, an open-source platform based upon WordPress that allows you to continue authoring and publishing scholarly articles. You can migrate your knols to WordPress and continue your work with Annotum. After May 1, you will no longer be able to create, view, enter or edit knols, but you will be able to export your knols to WordPress.com and download them to file through October 1st, 2012.

Follow the steps in the below mentioned URL to migrate your knols to Annotum.

http://annotum.org/get-started/

Facebook block for Indian users

Facebook block for Indian users

Facebook is not opening from today morning, looks like it is blocked in India. It is not clear why they blocked, may be because of the ongoing legal battle with the Government over censoring objectionable content or related to some other legal issue.

Facebook website is throwing DNS error when I tried to open now. Till yesterday it was ok, so the block might have started from today. I am using TIKONA broadband, I have sent a mail to them asking about the reason for the block. I tried to access it through a proxy it is opening. So it is related to only India. Airtel is also blocking Facebook, I have a Airtel data connection, I tried to open in my mobile, but it is throwing error.

Facebook iOS app is working fine, there is no block for the app though.

I will update the post with details comments from the ISPs.

Facebook Blocked in India ?

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