Posts Tagged ‘Keyword Frequency’

Keyword density is the ratio of targeted keywords contained within the total number of indexable words within a page.

For example, if a page has 100 words in total and of those 100 words 3 words are your targeted keywords, then the keyword ratio is 3% (3 divided by 100).

In general, I suggest using a keyword density ratio in the range of 1-3%. For specific search engines, it depends on which search engine you are targeting, as different search engines have different preferences regarding keyword density.


Keyword frequency refers to the number of times a keyword, or keyword phrase, appears within a page. The theory is that the more times a keyword or keyword phrase appears within a page, the more relevant the page is for that keyword. But do not overdo it, by plastering a webpage with the targeted keyword. Search engines frown upon keyword spamming.