Posts Tagged ‘Mobile search engine optimization’

How do I contact the owner of a website? Where is a particular website hosted? What other websites are hosted on that same server ? Is the site using WordPress or the Drupal platform? What ad networks are they using to monetize a site? Is the site accessible from China? (more…)

There is so much incorrect floating through the internet regarding SEO, it’s important to throw some light on a few common mistakes and thoughts. The following list highlights some of the most thoughts issues involved in determining the success or failure of a web site marketing strategies.

1. Not Clearly Defining Action Points

Another mistake that is repeated quite is often is the failure to clearly define what the objectives of a web site are. What are the main goals of a site? Who will the primary audience be? What actions are desired of the site’s visitors? If these questions aren’t answered prior to designing a site they will reflect a poor user experience in the final result. Action points or calls to action are a terminology handed down from the traditional marketing world. They serve to define a desired action and are often supported by persuasive sales copy. Though the basic concepts are the same as traditional marketing, calls to action can take many different forms on the internet. Often they appear as links or as part of a shopping cart. The nature of a web site determines its type of action point. The most important thing to consider is that without them, viewers have little or no idea what the purpose of your site is. Imagine an infomercial running a half hour long advertisement on television, yet the commentator says nothing during the whole ad, just stands there holding a cardboard box, you are left trying to guess what’s inside, the advertisement offers no explanations or means of contacting the company involved. Pointless isn’t it? This is exactly what a web site without clearly defined points of action accomplishes; nothing. It’s an exercise in futility.

2. Lack of “Search Friendly” Content

Every week I review web sites with no real search engine index able content. Web pages Created mostly of with graphics, flash and other bells and whistle are commonly over-looked by the search engines. Search engines determine what content is value for web page based on the text used on that page. A truly optimized site should contain at least 200 words of keyword dense text. There is some debate among experts on exactly how many words should be used. As a point of reference this paragraph contains about 200 words. It is equally important for text content to contain keywords that match the page titles.

3. Insufficient Link Popularity

Search engines make every attempt to qualify the results which are displayed in search results. One of the ways that they do this is by tracking the number and quality of the incoming links to a web site. A site with a large number of incoming links from quality sites is given a higher ranking in search results. This is an important consideration that is sometimes over-looked by those attempting to market web sites. Services that promise to link your site to thousands of other sites are far from productive; in fact they can sometimes do more harm than good. Most search engines these days consider services like this to be spam, so called “link farming” and often give sites with these types of links a low ranking or drop them all-together from the search results. Incoming links to a site that compliment it and are relevant to the site contents are golden and can greatly boost a site’s ranking. Google’s page ranking system is a good example. A site with a page rank of 1 if given a link from a site with a page rank of 8 can see its page rank boost to 4! Link popularity is one of the most time consuming and difficult aspects of search engine optimization. It’s no wonder that many of the search engines give so much importance to this web site measurement.

4. Lack of Keyword Research

So, you have a web site. Do you know what pages in your web site are generating the most interest? Do you know what terms people are searching for that result in them finding your site? Probably not. Let’s use the peanut butter analogy again. You own a web site that sells peanut butter. You spend some money on paid search advertising, logically; you assume that the key phrase “peanut butter” is a prime candidate to target. What happens? usually one of two things, one, the term peanut butter is such a popular search term that thirty million other web sites are competing for the same key phrase. Two, the term peanut butter is so unpopular that it’s unlikely that it’s searched for more than once in this lifetime. Proper keyword research can solve these problems. Let’s say for the sake of argument that keyword research is performed and that it is determined that a significant number of people are searching for “organic peanut butter”. It just so happens that our peanut butter company manufactures a whole line of organic, all natural peanut butter. We have discovered a niche. The right amount of people searching for the specific product that we want to sell. It’s the perfect match. So, what must be done to capitalize on our findings? First we optimize our web pages for our target keyword, we change the title, and the content so that they include the term “organic peanut butter”, then we scrap all of the paid search advertising that wasn’t working and focus on targeting our “organic peanut butter” market. The point is, successful search engine marketing relies on constant research and updates the internet is fluid and evolving. What works today might not work tomorrow, we have to be able to identify strengths and weaknesses in our internet marketing campaigns and must be prepared to research, update and adapt.

5. Designing First, Optimizing Later

I have seen this mistake repeated hundreds of times. Even experienced web designers fail to consider the results of design decisions on search optimization until it’s too late. What is the point of spending thousands of dollars for a well “designed” web site if nobody ever sees it? Consult a search engine specialist early in the design process. Even if your web site marketing strategy relies heavily on paid search advertising a consultation with a professional optimization expert may expose flaws in your site’s layout. Points in the flow of information that tend to cause users to lose interest or become confused may become apparent, better to address these issues early on.

6. Graphics Used For Text Links

Web designers often use graphics to represent a link in a web site. There are many reasons for this choice. Unfortunately for web designers, the major internet browsers display web pages in different ways. Since fonts display differently on individual computers and in different browsers, it is a much simpler proposition for designers to create graphic links than it is to attempt to create cross-browser text links. The downside to this work-around is that search engines have no idea if a graphic link relates to a specific web page or a link to download the latest Britney Spears MP3. For search engines to understand what a link is truly representing, they need to find words in plain, good old fashioned text. If a web site must use graphics for navigation it is important to include a set of plain text links somewhere on the web page, usually at the bottom of the page.

7. Use of Frames

Search engines have a hard time indexing sites that are created in frames. Framed sites use several html files to display one page. Search engines are often confused by the frames method of creating web sites, usually only indexing the first html file within the framPages that aren’t indexed will never show up in search engine results. Also, many people that use the internet regularly for research and purchases, so called “power users”, tend to avoid sites built with frames, especially those sites which require the user to scroll content in separate frames. Simply put, frames are bad.

8. Splash Pages

Entry pages that instruct the user to “Enter”, usually decorated with a large graphic or a flash animation. The index page of a web site is the one that search engines read first. More often than not the only readable content on this type of page is a link that says, “skip intro” Splash pages lack indexable content, usually contain no links and often contain a “redirect” to the real home page. Search engines do not like redirects, they want the real thing. Avoid splash pages unless you aren’t serious about being found by search engines.

9. Submitting To 10,000 Search Engines

I sometimes have a difficult time believing that these services are still making money, more importantly that people still think that they work. The fact is that a handful of search engines account for about 90% of all the web traffic generated and the rest comes from people typing in a web site’s URL indirectly into their browser’s address bar. The amount of viewers generated from these Mega-Search Submittal services is so negligible that it’s hardly worth consideration. Don’t waste your time or your money.

Tags: Search Engine Optimization, SEO, Website Search Engine Optimization, SEO in India, SEO in Chennai, Search Engine Optimization in India, Search Engine Optimization in Chennai, India, Chennai

Increasing usage of mobiles has created the necessity for the creation of mobile websites.
The starting point to commence the work on mobile websites is “what most people are yearning for.” Sensing that requirement I have tried to put together the collage of mobile websites creation and Search Engine Optimization tips.
First and foremost important criteria to begin with is to develop the site in any of the below mentioned markup languages.
After developing your website you can test and validate your site for mobile friendliness.
Here are the Mobile site validator tools –
Now the next step.
Would you not like to see how your mobile site’s looks on a real phone screen?  Try using the below mentioned emulators to find out how your mobile site appear in the tiny screens of different phones.
Let’s unfold the Search Engine optimization work at this juncture; it’s all the same except some changes.