Posts Tagged ‘On-page factors’

Keyword density is the ratio of targeted keywords contained within the total number of indexable words within a page.

For example, if a page has 100 words in total and of those 100 words 3 words are your targeted keywords, then the keyword ratio is 3% (3 divided by 100).

In general, I suggest using a keyword density ratio in the range of 1-3%. For specific search engines, it depends on which search engine you are targeting, as different search engines have different preferences regarding keyword density.

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Keyword frequency refers to the number of times a keyword, or keyword phrase, appears within a page. The theory is that the more times a keyword or keyword phrase appears within a page, the more relevant the page is for that keyword. But do not overdo it, by plastering a webpage with the targeted keyword. Search engines frown upon keyword spamming.