Posts Tagged ‘Search Engine Optimization’

Before entering into the topic, let us begin with what SEO friendly content means. Its simple SEO friendly content is attention given to how search engines view your content. Most of the bloggers and publishers will write more emphasis on SEO and tend to forgot about the readers. Also think of the audience when you writing something that will beneficial to the users, you are writing for your audience not for search engines. (more…)

Latest Trends in SEO

Posted: October 5, 2013 in SEO
Tags: , ,

Till recently search engine optimization (SEO) was limited to choosing the best keywords according to your target market, organizing the structure of your site to suit different search engines, and getting good quality websites to provide links. These are still important but nowadays you have to also consider a whole new bunch of parameters. Search engines have made some changes in what they are looking for. This means you have to pay attention to the quality of content, experience of users who visited your site, and amount of integration between you site and social media such as Facebook and Twitter. Umbrella terms such as internet marketing and search engine marketing are often used. This suggests that doing SEO will no longer be enough.

That does not mean that SEO has lost some of its importance. The percentage of internet users who make use of search engines daily is 49% and the percentage of high street purchases that started with an internet search is an amazing 80%. So what’s changed in SEO and what are the things that we must do differently?

1. Good quality content
The central thing for SEO now is a well-written content and it is vital if you wish to improve the visibility of your site. Basically you have to write content that is both interesting and engaging. This content has to make the users stay on your site as well as link back to it. You have to write good content for your website and your social media articles have to be of the same quality. The main thing is to insert your top keywords into the content such that it sounds natural and keeps the reader engaged. Maintaining a blog will help you keep the content on your website fresh and that will help improve your ranking in search engines. Ideally the blog should be a part of your website, however, for your business you can easily set up a blog at Blogger or WordPress.com.

2. On-page SEO: keywords and site structure
You still have to find and use the words that your customers type into search engines in order to find your services. Https://adwords.google.com is one site where you can research your keywords without paying any money. After researching you should make a list of keywords which you find are most effective for your business. Nowadays you should have the skill to incorporate these keywords effortlessly into the content of your site. Placing the keyword in three or four places in normal content is fine as long as it on the relevant page. However, getting the keywords into meta-tags such as the title of your site, the URL of your page, the headings, and sub-headings as well as in the file names of images is something you should aim to do. Structure of the site is also important. You should aim for both good navigation and usability. Follow a hierarchical structure. Under the home page you should have the main category pages and under each of the main category pages you should have sub-category pages.

3. Link building:
The new SEO lays stress on building links through natural and organic ways. You should avoid using out-of-date techniques such as buying low quality links and exchanging them. You can, however, submit your website to high-quality internet directories. This direct link-building method is still effective and it will help your website get noticed quickly by the search engines.

4. Social media
By now you will know that to promote your business you should have at least one or more social media accounts, but you may be less aware of how important social media has become to SEO. Both Google and Bing have explicitly stated recently that the links shared through Facebook and Twitter will have a direct impact on your site’s ranking with these search engines. These search engines will find your social media page and if more of your posts and tweets are shared the better ranking you might have with the search engines.

5. Local SEO
In case majority of your customers live in the same area as you do, you should go for local SEO. This technique will put your website among the top links on results page for searches done by local people.

There is so much incorrect floating through the internet regarding SEO, it’s important to throw some light on a few common mistakes and thoughts. The following list highlights some of the most thoughts issues involved in determining the success or failure of a web site marketing strategies.

1. Not Clearly Defining Action Points

Another mistake that is repeated quite is often is the failure to clearly define what the objectives of a web site are. What are the main goals of a site? Who will the primary audience be? What actions are desired of the site’s visitors? If these questions aren’t answered prior to designing a site they will reflect a poor user experience in the final result. Action points or calls to action are a terminology handed down from the traditional marketing world. They serve to define a desired action and are often supported by persuasive sales copy. Though the basic concepts are the same as traditional marketing, calls to action can take many different forms on the internet. Often they appear as links or as part of a shopping cart. The nature of a web site determines its type of action point. The most important thing to consider is that without them, viewers have little or no idea what the purpose of your site is. Imagine an infomercial running a half hour long advertisement on television, yet the commentator says nothing during the whole ad, just stands there holding a cardboard box, you are left trying to guess what’s inside, the advertisement offers no explanations or means of contacting the company involved. Pointless isn’t it? This is exactly what a web site without clearly defined points of action accomplishes; nothing. It’s an exercise in futility.

2. Lack of “Search Friendly” Content

Every week I review web sites with no real search engine index able content. Web pages Created mostly of with graphics, flash and other bells and whistle are commonly over-looked by the search engines. Search engines determine what content is value for web page based on the text used on that page. A truly optimized site should contain at least 200 words of keyword dense text. There is some debate among experts on exactly how many words should be used. As a point of reference this paragraph contains about 200 words. It is equally important for text content to contain keywords that match the page titles.

3. Insufficient Link Popularity

Search engines make every attempt to qualify the results which are displayed in search results. One of the ways that they do this is by tracking the number and quality of the incoming links to a web site. A site with a large number of incoming links from quality sites is given a higher ranking in search results. This is an important consideration that is sometimes over-looked by those attempting to market web sites. Services that promise to link your site to thousands of other sites are far from productive; in fact they can sometimes do more harm than good. Most search engines these days consider services like this to be spam, so called “link farming” and often give sites with these types of links a low ranking or drop them all-together from the search results. Incoming links to a site that compliment it and are relevant to the site contents are golden and can greatly boost a site’s ranking. Google’s page ranking system is a good example. A site with a page rank of 1 if given a link from a site with a page rank of 8 can see its page rank boost to 4! Link popularity is one of the most time consuming and difficult aspects of search engine optimization. It’s no wonder that many of the search engines give so much importance to this web site measurement.

4. Lack of Keyword Research

So, you have a web site. Do you know what pages in your web site are generating the most interest? Do you know what terms people are searching for that result in them finding your site? Probably not. Let’s use the peanut butter analogy again. You own a web site that sells peanut butter. You spend some money on paid search advertising, logically; you assume that the key phrase “peanut butter” is a prime candidate to target. What happens? usually one of two things, one, the term peanut butter is such a popular search term that thirty million other web sites are competing for the same key phrase. Two, the term peanut butter is so unpopular that it’s unlikely that it’s searched for more than once in this lifetime. Proper keyword research can solve these problems. Let’s say for the sake of argument that keyword research is performed and that it is determined that a significant number of people are searching for “organic peanut butter”. It just so happens that our peanut butter company manufactures a whole line of organic, all natural peanut butter. We have discovered a niche. The right amount of people searching for the specific product that we want to sell. It’s the perfect match. So, what must be done to capitalize on our findings? First we optimize our web pages for our target keyword, we change the title, and the content so that they include the term “organic peanut butter”, then we scrap all of the paid search advertising that wasn’t working and focus on targeting our “organic peanut butter” market. The point is, successful search engine marketing relies on constant research and updates the internet is fluid and evolving. What works today might not work tomorrow, we have to be able to identify strengths and weaknesses in our internet marketing campaigns and must be prepared to research, update and adapt.

5. Designing First, Optimizing Later

I have seen this mistake repeated hundreds of times. Even experienced web designers fail to consider the results of design decisions on search optimization until it’s too late. What is the point of spending thousands of dollars for a well “designed” web site if nobody ever sees it? Consult a search engine specialist early in the design process. Even if your web site marketing strategy relies heavily on paid search advertising a consultation with a professional optimization expert may expose flaws in your site’s layout. Points in the flow of information that tend to cause users to lose interest or become confused may become apparent, better to address these issues early on.

6. Graphics Used For Text Links

Web designers often use graphics to represent a link in a web site. There are many reasons for this choice. Unfortunately for web designers, the major internet browsers display web pages in different ways. Since fonts display differently on individual computers and in different browsers, it is a much simpler proposition for designers to create graphic links than it is to attempt to create cross-browser text links. The downside to this work-around is that search engines have no idea if a graphic link relates to a specific web page or a link to download the latest Britney Spears MP3. For search engines to understand what a link is truly representing, they need to find words in plain, good old fashioned text. If a web site must use graphics for navigation it is important to include a set of plain text links somewhere on the web page, usually at the bottom of the page.

7. Use of Frames

Search engines have a hard time indexing sites that are created in frames. Framed sites use several html files to display one page. Search engines are often confused by the frames method of creating web sites, usually only indexing the first html file within the framPages that aren’t indexed will never show up in search engine results. Also, many people that use the internet regularly for research and purchases, so called “power users”, tend to avoid sites built with frames, especially those sites which require the user to scroll content in separate frames. Simply put, frames are bad.

8. Splash Pages

Entry pages that instruct the user to “Enter”, usually decorated with a large graphic or a flash animation. The index page of a web site is the one that search engines read first. More often than not the only readable content on this type of page is a link that says, “skip intro” Splash pages lack indexable content, usually contain no links and often contain a “redirect” to the real home page. Search engines do not like redirects, they want the real thing. Avoid splash pages unless you aren’t serious about being found by search engines.

9. Submitting To 10,000 Search Engines

I sometimes have a difficult time believing that these services are still making money, more importantly that people still think that they work. The fact is that a handful of search engines account for about 90% of all the web traffic generated and the rest comes from people typing in a web site’s URL indirectly into their browser’s address bar. The amount of viewers generated from these Mega-Search Submittal services is so negligible that it’s hardly worth consideration. Don’t waste your time or your money.

Tags: Search Engine Optimization, SEO, Website Search Engine Optimization, SEO in India, SEO in Chennai, Search Engine Optimization in India, Search Engine Optimization in Chennai, India, Chennai

LinkedIn is the most powerful, yet under-utilized social networking platform on the web.

Whether you just created your first blog, or you are considered one of the top bloggers in the world. You are always looking for ways to generate more traffic to your site.  Even more so, you are looking for qualified traffic to your site.

LinkedIn is a great way to generate free, organic, traffic to your blog.

No, wake up people!  Although LinkedIn has been great for job seekers during the most recent economic cycle, it is much more than that.  Individuals and companies are achieving more professional goals than imaginable on LinkedIn.

For example,

  • Sell products
  • Find new clients or employees
  • Generate leads
  • Receive funding for your company
  • Obtain sponsorships
  • Sell hundreds of tickets to your professional event
  • Get national and local press coverage
  • And last but not least, drive massive traffic to your blog

Achieving these goals on LinkedIn doesn’t come naturally.  You’ve got work the system on LinkedIn and experiment with different methods.  I’ve come up with the best ways to achieve those goals.

Here are my top 10 ways to drive traffic to your blog using LinkedIn:

1.  Complete Your Profile:

Numerous individuals have told me LinkedIn doesn’t work for them. I always ask them how much time they have put into using LinkedIn, their response – very little.  If your profile is weak people will lose interest quickly and may never click on your website links.

If you want people to read your profile and click on your websites then make your profile concise, compelling and value driven throughout.  Complete your profile 100%, add a great picture of yourself, and take the entire process very seriously.  The more complete and compelling your profile is, the more people will read and visit links you have posted.

This advice goes beyond driving traffic to your blog.  If someone were to Google your name (which most people do when they are researching you) your LinkedIn profile is one of the first things that pop up.  Personally, my LinkedIn profile is the third result, and for Darren Rowse it comes up seventh (before Facebook or Twitter).  Google your own name and check out what position your LinkedIn profile shows up.  You must make your profile compelling.

2.  Increase Your Connections:

The more connections you have, the more people will have access to your profile.  Every time you take an action on LinkedIn (i.e. update your profile, join a group, recommend someone, RSVP to an event, etc… this shows up on the home page of your 1st degree connections).  If you only have 100 connections, this limits the amount of potential clicks on your profile and website links per day. Constantly be updating and adding new connections.

 3.  Customize Your Website Links:

When you first create your profile your website links will look like this:

However this is not a “call to action” and you are missing potential traffic because of it.  No one actually cares what your blog is unless it is relevant to them or solves a problem.  Instead, customize your website links to attract more clicks and drive more traffic to your blog.  If I were Darren, I would insert this:

The second image is more compelling and explains exactly what the viewer will see on the next page when they click on each link.  In order to change your websites with a custom headline, click on the “edit” button next to one of the websites. View the image below for further details:

4.  Answer Questions:

This is a great way to drive traffic to your blog.  The more questions you answer, the better the chances are of that person asking the question to click on your blog to learn more about you. Not only will that one person be more interested in learning more about you, but also others answering that question.  Additionally, when someone rates your answer as “The Best” of the mix, it will improve your thought leadership status. It moves you up the rankings as a “featured expert” in the category you answered in.  When you are a featured expert people become more aware of your profile, and the chance they will click on your link to learn more about what you have to offer improves.

5.  Update Status:

For you Twitter lovers out there, this should be an easy step to take.  LinkedIn also has a status update feature that is a lot like Twitter, only it gives you 148 characters to work with instead of 140. Why is it so important to constantly update your status?  Because it is the first thing that pops up in the home profile page for all your connections.  Check out your home page on LinkedIn and you will see a few status updates of those are connected to.  If they are smart, they will include some compelling copy with a call to action and a link back to their blog (something I do that drives traffic to mine).

6.  Join Niche Groups:

Whatever your blog is about, there is an audience of people on LinkedIn that share interest with.  To make it easy to find these people click on the “Group Search” tab and type in some key words that relate to your blog.  I have a sports industry blog that focuses mostly on social media with an audience of professionals who work in the sports.  I joined all of the professional sports groups I could find:

Some of these niche groups have thousands of members who are actively involved in connect with other members.  If you are not in the groups where your audience for your blog is hanging out, then you are missing out on the opportunity for new readers and organic traffic to your site.  Join as many groups as you can after doing a key word search that relates to your blog.

7.  Post Comments in Groups:

Some larger groups are receiving hundreds of new discussion topics every few days (think of it as a forum).  People are sharing points of discussion, commenting and giving further feedback and suggestions on those comments.  Every time someone creates a new discussion topic, it shows up on the home profile of everyone in that group.  If there are 100,000 people in the group, then you are potentially getting the attention of 100,000 other individuals for your comment.

8.  Add RSS Feed to Groups:

Each group has a section that allows you to add a link to a website with the latest news you think is relevant to that group.  It also allows you to add your own RSS feed or website link so it will automatically update the group every time you post a new article on your blog.  This creates an automated flow of organic traffic that will show up on the home profile of everyone connected in the group.  Again, this gives you more opportunities for people to view your blog.

9.  Create a Group:

This may be one of the most powerful things you can do on LinkedIn.  I won’t go into all of the amazing details on how this has helped me, but I will tell you that owning a group drives a lot of traffic to your site. I own several niche related groups on LinkedIn.  For example, I created the Sports Industry Network group on LinkedIn and there are currently over 19,500 members.  When a new person joins the group, they see a brief description of the group, my name as the owner of the group, plus my website url http://www.sportsnetworker.com.  Since my group gets over hundred new members in each week, than that is additional traffic from new members alone. That’s not even including the close to 20,000 members who are actively engaging in the group, and clicking on my blog links.

10.  Add the Blog Application to Your Profile:

This might be the most obvious suggestion, but I still see some of the top pro bloggers leaving this feature out.  This application posts the title and first paragraph for your most recent articles you have published on your LinkedIn profile.  It is a way to give viewers of your profile a sneak peak of what they will read on your blog.

Go to “applications” and download either the WordPress or Blog Link application and add your URL for your blog.

You can determine your page’s keyword density using the following procedure:

  • View a webpage in your web browser.
  • Right click on your mouse and select “Select All” to highlight the text. Right click again and select “Copy” to copy the text to your clipboard.
  • Open your text or Word editor. Copy the text to the document.
  • Select the “Word Count” option (Most text editors have it). In Microsoft Word, the option is under “Tools > Word Count…”
  • Run a find and replace procedure by putting your keyword phrase in both the find and replace area. The select “Replace All.” In Microsoft Word, the option is under “Edit > Replace…”

The program will search for your keyword phrase entered in the “Find” input box and replace it with the keyword phrase in the “Replace” input box, which in our case will be the same. It will tell you how many times the keyword has been replaced.

  • Divide the keyword replaced count by the total number of words on your page to determine your page’s keyword density. For example, if your keyword replaced count is 3 and there are 100 words on the page, your keyword density ratio is 3 percent.

Keyword density is the ratio of targeted keywords contained within the total number of indexable words within a page.

For example, if a page has 100 words in total and of those 100 words 3 words are your targeted keywords, then the keyword ratio is 3% (3 divided by 100).

In general, I suggest using a keyword density ratio in the range of 1-3%. For specific search engines, it depends on which search engine you are targeting, as different search engines have different preferences regarding keyword density.

Search engine optimization (SEO) should play a major part in the planning of any website. The sooner you incorporate SEO into your website, the better. All too often, people only think about SEO after they have built and launched their site. By then they would have lost a lot of SEO time and may have made decisions that are detrimental to their SEO efforts.

So what part does SEO play in the planning stage of a website?

Website Domain Name

Search engines do take into account keywords in the domain name. So I highly recommend registering a domain name containing your most important keywords. However it is also important that the domain name is memorable and brandable. Please avoid domain names like, “AAA1-Cheap-Domain-Names-Registrations.com.”

Website Structure

A website should be structured for optimum usability and linkability.

The usability of a website is essential to the success of a website. It doesn’t matter how great your content is, if your visitors have problems or get frustrated trying to find the information they’re searching for. Typically, the usability of a website is managed by the web designer.

Linkability refers to the internal linking structure of a website. It is vitality important that webpages are linked in such a way that it maximizes the Google PageRank of each webpage, because the rankings of each page depend on it.

This is why I recommend employing search engine optimization strategies as soon as you start planning your website.

Website Navigation

Site navigation is one area that few web designers worry about, with regards to search engine optimization.

For example, some search engines don’t crawl deeper than the top two or three levels of a website. So unless you use SEO techniques to help the search engine spider go deeper than the top levels of your site, your lower level pages may never get indexed.

For exp:

http://dir.yahoo.com/

Search engine spiders that don’t index more than the top 3 levels will not index pages starting with level 4 downwards.

The best way to getting all your pages indexed is to lead search engine spiders to all the major areas of your site. To do this, use a site map. Visit the “What Are Site Maps?” section for more information.

Website Categories

To attract the most number of targeted visitors, you must offer products, services and content that people want or need. That’s obvious right?

So you must choose the right topics to target when creating your site. Split your site up into the wrong categories, or not knowing what categories to target, could cost you a lot of potential visitors and customers.

For example, let’s say your website sells baby products. Did you know that more people search for baby names than baby products?

With this knowledge you should create a resource to attract these people. After all, if someone is interested in baby names, there’s a good chance they will also be interested in baby products, right?

Good topics include major product categories, as well as major brand names. Some people may search for a digital camera by entering “digital camera” into a search engine. Whereas others may know of the brand they want and enter the brand name, such as “Canon digital camera.” You should create categories that cater to both these types of search engine users.

Webpage Content

The content of a page is the most important aspect of search engine optimization. It is the keywords contained within the page content that makes or breaks a page’s chance of top search engine rankings. Let’s take the two extremes.

  • • A webpage has no text whatsoever, as in the case of some Flash pages. Search engines will not find any keywords to index.
  • • A webpage contained lots of text, with dozens, even hundreds, of different keywords on different topics. Search engines would find it difficult to categorize the page, as there are simply too many competing keywords.

As you can see, not only is the content of a page is important, but the amount of content as well.

The inherent problem with web designers is that they generally don’t understand, or even care about, the importance of creating a search engine optimized website. After all, they’re web designers, not search engine optimizers.

So it’s up to you to make sure your website designers produce a site that offers a balance of aesthetically pleasing design and search engine marketability.

Links (Also known as Hyperlinks)

After the contents of a page, links is the most important aspect of search engine optimization. Some would argue that links is more important. Maybe, but we could argue that issue all day.

Search engines, such as Google, base their ranking system on the link structure of websites. In general, the more links pointing to a site, the higher it should appear in the search engines. But this isn’t always the case.

The link text is just as, if not more, important as the link itself. But web designers would rather use aesthetically pleasing graphic buttons, than plain, simple text links. The problem is that search engines cannot associate keywords with such links, as it doesn’t have any link text to