Posts Tagged ‘SEO for blogs’

Before entering into the topic, let us begin with what SEO friendly content means. Its simple SEO friendly content is attention given to how search engines view your content. Most of the bloggers and publishers will write more emphasis on SEO and tend to forgot about the readers. Also think of the audience when you writing something that will beneficial to the users, you are writing for your audience not for search engines. (more…)

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Blog about new content or services – A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services.

Don’t forget about offline promotion – Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company’s website.

Know about social media sites – Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.

Avoid:

  • Attempting to promote each new, small piece of content you create; go for big, interesting items
  • Involving your site in schemes where you’re content is artificially promoted to the top of these services

Add your business to Google’s Local Business Center – If you run a local business, adding its information to Google’s Local Business Center will help you reach customers on Google Maps and web search

Reach out to those in your site’s related community – Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

Avoid:

  • Spamming link requests out to all sites related to your topic area
  • Purchasing links from another site with the aim of getting Page Rank instead of traffic

There is so much incorrect floating through the internet regarding SEO, it’s important to throw some light on a few common mistakes and thoughts. The following list highlights some of the most thoughts issues involved in determining the success or failure of a web site marketing strategies.

1. Not Clearly Defining Action Points

Another mistake that is repeated quite is often is the failure to clearly define what the objectives of a web site are. What are the main goals of a site? Who will the primary audience be? What actions are desired of the site’s visitors? If these questions aren’t answered prior to designing a site they will reflect a poor user experience in the final result. Action points or calls to action are a terminology handed down from the traditional marketing world. They serve to define a desired action and are often supported by persuasive sales copy. Though the basic concepts are the same as traditional marketing, calls to action can take many different forms on the internet. Often they appear as links or as part of a shopping cart. The nature of a web site determines its type of action point. The most important thing to consider is that without them, viewers have little or no idea what the purpose of your site is. Imagine an infomercial running a half hour long advertisement on television, yet the commentator says nothing during the whole ad, just stands there holding a cardboard box, you are left trying to guess what’s inside, the advertisement offers no explanations or means of contacting the company involved. Pointless isn’t it? This is exactly what a web site without clearly defined points of action accomplishes; nothing. It’s an exercise in futility.

2. Lack of “Search Friendly” Content

Every week I review web sites with no real search engine index able content. Web pages Created mostly of with graphics, flash and other bells and whistle are commonly over-looked by the search engines. Search engines determine what content is value for web page based on the text used on that page. A truly optimized site should contain at least 200 words of keyword dense text. There is some debate among experts on exactly how many words should be used. As a point of reference this paragraph contains about 200 words. It is equally important for text content to contain keywords that match the page titles.

3. Insufficient Link Popularity

Search engines make every attempt to qualify the results which are displayed in search results. One of the ways that they do this is by tracking the number and quality of the incoming links to a web site. A site with a large number of incoming links from quality sites is given a higher ranking in search results. This is an important consideration that is sometimes over-looked by those attempting to market web sites. Services that promise to link your site to thousands of other sites are far from productive; in fact they can sometimes do more harm than good. Most search engines these days consider services like this to be spam, so called “link farming” and often give sites with these types of links a low ranking or drop them all-together from the search results. Incoming links to a site that compliment it and are relevant to the site contents are golden and can greatly boost a site’s ranking. Google’s page ranking system is a good example. A site with a page rank of 1 if given a link from a site with a page rank of 8 can see its page rank boost to 4! Link popularity is one of the most time consuming and difficult aspects of search engine optimization. It’s no wonder that many of the search engines give so much importance to this web site measurement.

4. Lack of Keyword Research

So, you have a web site. Do you know what pages in your web site are generating the most interest? Do you know what terms people are searching for that result in them finding your site? Probably not. Let’s use the peanut butter analogy again. You own a web site that sells peanut butter. You spend some money on paid search advertising, logically; you assume that the key phrase “peanut butter” is a prime candidate to target. What happens? usually one of two things, one, the term peanut butter is such a popular search term that thirty million other web sites are competing for the same key phrase. Two, the term peanut butter is so unpopular that it’s unlikely that it’s searched for more than once in this lifetime. Proper keyword research can solve these problems. Let’s say for the sake of argument that keyword research is performed and that it is determined that a significant number of people are searching for “organic peanut butter”. It just so happens that our peanut butter company manufactures a whole line of organic, all natural peanut butter. We have discovered a niche. The right amount of people searching for the specific product that we want to sell. It’s the perfect match. So, what must be done to capitalize on our findings? First we optimize our web pages for our target keyword, we change the title, and the content so that they include the term “organic peanut butter”, then we scrap all of the paid search advertising that wasn’t working and focus on targeting our “organic peanut butter” market. The point is, successful search engine marketing relies on constant research and updates the internet is fluid and evolving. What works today might not work tomorrow, we have to be able to identify strengths and weaknesses in our internet marketing campaigns and must be prepared to research, update and adapt.

5. Designing First, Optimizing Later

I have seen this mistake repeated hundreds of times. Even experienced web designers fail to consider the results of design decisions on search optimization until it’s too late. What is the point of spending thousands of dollars for a well “designed” web site if nobody ever sees it? Consult a search engine specialist early in the design process. Even if your web site marketing strategy relies heavily on paid search advertising a consultation with a professional optimization expert may expose flaws in your site’s layout. Points in the flow of information that tend to cause users to lose interest or become confused may become apparent, better to address these issues early on.

6. Graphics Used For Text Links

Web designers often use graphics to represent a link in a web site. There are many reasons for this choice. Unfortunately for web designers, the major internet browsers display web pages in different ways. Since fonts display differently on individual computers and in different browsers, it is a much simpler proposition for designers to create graphic links than it is to attempt to create cross-browser text links. The downside to this work-around is that search engines have no idea if a graphic link relates to a specific web page or a link to download the latest Britney Spears MP3. For search engines to understand what a link is truly representing, they need to find words in plain, good old fashioned text. If a web site must use graphics for navigation it is important to include a set of plain text links somewhere on the web page, usually at the bottom of the page.

7. Use of Frames

Search engines have a hard time indexing sites that are created in frames. Framed sites use several html files to display one page. Search engines are often confused by the frames method of creating web sites, usually only indexing the first html file within the framPages that aren’t indexed will never show up in search engine results. Also, many people that use the internet regularly for research and purchases, so called “power users”, tend to avoid sites built with frames, especially those sites which require the user to scroll content in separate frames. Simply put, frames are bad.

8. Splash Pages

Entry pages that instruct the user to “Enter”, usually decorated with a large graphic or a flash animation. The index page of a web site is the one that search engines read first. More often than not the only readable content on this type of page is a link that says, “skip intro” Splash pages lack indexable content, usually contain no links and often contain a “redirect” to the real home page. Search engines do not like redirects, they want the real thing. Avoid splash pages unless you aren’t serious about being found by search engines.

9. Submitting To 10,000 Search Engines

I sometimes have a difficult time believing that these services are still making money, more importantly that people still think that they work. The fact is that a handful of search engines account for about 90% of all the web traffic generated and the rest comes from people typing in a web site’s URL indirectly into their browser’s address bar. The amount of viewers generated from these Mega-Search Submittal services is so negligible that it’s hardly worth consideration. Don’t waste your time or your money.

Tags: Search Engine Optimization, SEO, Website Search Engine Optimization, SEO in India, SEO in Chennai, Search Engine Optimization in India, Search Engine Optimization in Chennai, India, Chennai

LinkedIn is the most powerful, yet under-utilized social networking platform on the web.

Whether you just created your first blog, or you are considered one of the top bloggers in the world. You are always looking for ways to generate more traffic to your site.  Even more so, you are looking for qualified traffic to your site.

LinkedIn is a great way to generate free, organic, traffic to your blog.

No, wake up people!  Although LinkedIn has been great for job seekers during the most recent economic cycle, it is much more than that.  Individuals and companies are achieving more professional goals than imaginable on LinkedIn.

For example,

  • Sell products
  • Find new clients or employees
  • Generate leads
  • Receive funding for your company
  • Obtain sponsorships
  • Sell hundreds of tickets to your professional event
  • Get national and local press coverage
  • And last but not least, drive massive traffic to your blog

Achieving these goals on LinkedIn doesn’t come naturally.  You’ve got work the system on LinkedIn and experiment with different methods.  I’ve come up with the best ways to achieve those goals.

Here are my top 10 ways to drive traffic to your blog using LinkedIn:

1.  Complete Your Profile:

Numerous individuals have told me LinkedIn doesn’t work for them. I always ask them how much time they have put into using LinkedIn, their response – very little.  If your profile is weak people will lose interest quickly and may never click on your website links.

If you want people to read your profile and click on your websites then make your profile concise, compelling and value driven throughout.  Complete your profile 100%, add a great picture of yourself, and take the entire process very seriously.  The more complete and compelling your profile is, the more people will read and visit links you have posted.

This advice goes beyond driving traffic to your blog.  If someone were to Google your name (which most people do when they are researching you) your LinkedIn profile is one of the first things that pop up.  Personally, my LinkedIn profile is the third result, and for Darren Rowse it comes up seventh (before Facebook or Twitter).  Google your own name and check out what position your LinkedIn profile shows up.  You must make your profile compelling.

2.  Increase Your Connections:

The more connections you have, the more people will have access to your profile.  Every time you take an action on LinkedIn (i.e. update your profile, join a group, recommend someone, RSVP to an event, etc… this shows up on the home page of your 1st degree connections).  If you only have 100 connections, this limits the amount of potential clicks on your profile and website links per day. Constantly be updating and adding new connections.

 3.  Customize Your Website Links:

When you first create your profile your website links will look like this:

However this is not a “call to action” and you are missing potential traffic because of it.  No one actually cares what your blog is unless it is relevant to them or solves a problem.  Instead, customize your website links to attract more clicks and drive more traffic to your blog.  If I were Darren, I would insert this:

The second image is more compelling and explains exactly what the viewer will see on the next page when they click on each link.  In order to change your websites with a custom headline, click on the “edit” button next to one of the websites. View the image below for further details:

4.  Answer Questions:

This is a great way to drive traffic to your blog.  The more questions you answer, the better the chances are of that person asking the question to click on your blog to learn more about you. Not only will that one person be more interested in learning more about you, but also others answering that question.  Additionally, when someone rates your answer as “The Best” of the mix, it will improve your thought leadership status. It moves you up the rankings as a “featured expert” in the category you answered in.  When you are a featured expert people become more aware of your profile, and the chance they will click on your link to learn more about what you have to offer improves.

5.  Update Status:

For you Twitter lovers out there, this should be an easy step to take.  LinkedIn also has a status update feature that is a lot like Twitter, only it gives you 148 characters to work with instead of 140. Why is it so important to constantly update your status?  Because it is the first thing that pops up in the home profile page for all your connections.  Check out your home page on LinkedIn and you will see a few status updates of those are connected to.  If they are smart, they will include some compelling copy with a call to action and a link back to their blog (something I do that drives traffic to mine).

6.  Join Niche Groups:

Whatever your blog is about, there is an audience of people on LinkedIn that share interest with.  To make it easy to find these people click on the “Group Search” tab and type in some key words that relate to your blog.  I have a sports industry blog that focuses mostly on social media with an audience of professionals who work in the sports.  I joined all of the professional sports groups I could find:

Some of these niche groups have thousands of members who are actively involved in connect with other members.  If you are not in the groups where your audience for your blog is hanging out, then you are missing out on the opportunity for new readers and organic traffic to your site.  Join as many groups as you can after doing a key word search that relates to your blog.

7.  Post Comments in Groups:

Some larger groups are receiving hundreds of new discussion topics every few days (think of it as a forum).  People are sharing points of discussion, commenting and giving further feedback and suggestions on those comments.  Every time someone creates a new discussion topic, it shows up on the home profile of everyone in that group.  If there are 100,000 people in the group, then you are potentially getting the attention of 100,000 other individuals for your comment.

8.  Add RSS Feed to Groups:

Each group has a section that allows you to add a link to a website with the latest news you think is relevant to that group.  It also allows you to add your own RSS feed or website link so it will automatically update the group every time you post a new article on your blog.  This creates an automated flow of organic traffic that will show up on the home profile of everyone connected in the group.  Again, this gives you more opportunities for people to view your blog.

9.  Create a Group:

This may be one of the most powerful things you can do on LinkedIn.  I won’t go into all of the amazing details on how this has helped me, but I will tell you that owning a group drives a lot of traffic to your site. I own several niche related groups on LinkedIn.  For example, I created the Sports Industry Network group on LinkedIn and there are currently over 19,500 members.  When a new person joins the group, they see a brief description of the group, my name as the owner of the group, plus my website url http://www.sportsnetworker.com.  Since my group gets over hundred new members in each week, than that is additional traffic from new members alone. That’s not even including the close to 20,000 members who are actively engaging in the group, and clicking on my blog links.

10.  Add the Blog Application to Your Profile:

This might be the most obvious suggestion, but I still see some of the top pro bloggers leaving this feature out.  This application posts the title and first paragraph for your most recent articles you have published on your LinkedIn profile.  It is a way to give viewers of your profile a sneak peak of what they will read on your blog.

Go to “applications” and download either the WordPress or Blog Link application and add your URL for your blog.

We all know the importance of Blog. Many of us believe that, Blog is one of the important factors to bring traffic to a website. It’s 100% true. However, many blog owners forget to do one thing. That is ‘promotion’. Still many of the blog owners desperately think about the ways to promote their blogs. If there is no traffic to blog site, then no use of keeping a blog online.

I had found difficulties during my earlier time of blogging due to zero traffic. I posted almost 20-25 articles on it to get my first visitor. At present, my website has traffic of 10k-15k visitors every day.

Even still many of the bloggers fail to promote it online, here are some tips below:

Top Ten Ways to Increase Traffic to Your Blog

1. Use proper keywords on your title of the posts

In order to optimize your blogs on search engines, use all the keywords and phrases which people use to look for information under your niche. When your website becomes more popular on search engines, you will also improve your page ranking to increase traffic to your website.

2. Social Bookmarking

It’s a very powerful tool that you can rely to get some good amount of traffic from various parts of the world.

3. RSS Feeds

It helps bloggers to keep in touch with readers forever. Once they subscribe it, they get updates continuously. This means that you will be bringing readers back to your blog every time you make a new blog post.

4. Article Submission

Convert some Blog posts into articles and submit it to various article submission sites. All you have to do is to add more content to your blog posts if necessary, add a catchy article heading and convert it into an article. Writing and submitting articles is one of the most excellent strategies for traffic generation.

5. Inter Linking

This is also a very effective strategy. This keeps your readers to stay for a long time on the site and more chances to read your other article (interlinked) as well. Even search crawlers can index all of your articles without failure.

6. Signature Links

Put your blog home page link in signature field while sending mails or participating in forums.

7. Use Tynt Tool

This free service allows websites to boost traffic and improve Search Engine Optimization (SEO) using detailed analytics on track copy/paste actions of their visitors. With Tynt, publishers can monitor how and where content is being shared from their website. Copying any part of your content while sharing to their friends, it leaves a link to original site automatically.

8. Guest Posting

Write some guest posts on other popular blogs. This helps to get back links as well as popularity to your blog.

9. Integrate Facebook Commenting Facility

It helps user feel more comfort and chances are there to get some comments on your article. This also helps publishers to get the relevant information about these users and can keep in touch with them in future.

10. Standard & Quality Content

It’s the last but not least point that every publisher should follow strictly. If no quality content, then all the above mentioned points are useless.